In user-centred design, there is recognition that designers must understand the perspectives of the
users for whom the product or service is being designed.
Purpose - The purpose of this article is to explore the conversation activities of design teams to
negotiate task conflict and reach consensus.
Design/methodology/approach - Four case studies were c
Design education has moved towards a collaborative practice where designers work in
teams and with other disciplines to solve unstructured problems. Along with the cognitive skills involved in the ex
Designers are moving from just responding to a brief from a client to also actively engaging with users
and stakeholders to become ‘problem finders’ as well as ‘problem solvers’.
Abstract: Design in industry is changing and design education needs to evolve accordingly. The borders
between design disciplines are blurring with the different areas of design extending into each o
This study aims to identify professional product design roles. It presents the results of a survey of 251 graduates from undergraduate product design courses. Data was gathered about graduate’s job de
